Amplifai analyses a brand's ad catalogue to generate a bespoke brand identity of core moods and emotions.
By analyzing a brand's catalogue of advertisements, Amplifai can identify:
- The distribution of moods and emotions (Happiness, Tenderness, Anger, etc.) that are prevalent in the brand's ads
- The extroverted vs introverted character of the brand
- Energy and Dynamic scores that represent the intensity of emotions represented in ads
Once a brand's ad catalogue is processed, Amplifai can determine the variance in emotions across the ad set.
New ads can then be analyzed against these results to determine how consistent the new ad is with the overall brand identity.
A Sonic Brand Identity can be compared to that of a competitor or the overall identity of a product category.
This allows brands to easily distinguish how their emotional characteristics stand out from individual competitors as well as their entire market.